Penrose Growth builds end-to-end growth engines for residential and commercial service businesses: paid media, SEO, Local Services Ads, websites, brand, content, and CRM — wired to your booked-job revenue.
Penrose Growth works with residential and commercial service businesses across the United States.
Penrose Growth is a home services marketing and growth agency covering services for home service businesses — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.
Frequently Asked Questions
What paid ad platforms work best for HVAC companies?
Google Ads (especially Local Service Ads) and Meta tend to drive the highest-intent leads for HVAC. We also leverage seasonal campaigns on platforms like NextDoor for maintenance pushes and LinkedIn for commercial HVAC contracts.
How does Penrose manage Thumbtack and Angi profiles?
We optimize profiles for visibility, manage bidding and budget allocation, maintain fast response times (a critical ranking factor), build review volume on each platform, and continuously test messaging to improve conversion rates.
Do I need social media if I'm a roofing or plumbing company?
Yes — but the strategy matters more than the volume. Before-and-after content, job site videos, and review sharing build trust and local visibility. For roofing, storm damage content drives seasonal leads. For plumbing, emergency tips content builds authority.
What is AI search optimization for contractors?
AI search optimization ensures your business appears in answers from ChatGPT, Perplexity, Google AI Overviews, and voice assistants. It involves structured data, content authority, review signals, and local business optimization across multiple platforms.
How long does it take to see results from paid advertising?
Most clients see initial lead flow within 2-4 weeks of campaign launch. Meaningful cost-per-lead optimization typically happens within 60-90 days as we gather data and refine targeting, bidding, and creative based on actual conversion data.