What kind of results do your clients see?

Outcomes range from multi-market expansion to significant increases in booked revenue and margin. Each case study details the constraint, the systems installed, and the result.

How long before results show up?

Paid channels and sales infrastructure typically move in 30–60 days; SEO and operational leverage compound over 6–12 months.

Do you guarantee results?

On SEO and AI search we guarantee page one for the agreed target terms — if we miss the window, we keep working at no additional fee until we get there. Across engagements we have a 100% success rate on that commitment. For every other channel we commit to a clear plan, transparent reporting, and accountability to booked revenue.

Our Work

Results from the residential and commercial service businesses we partner with — the systems we built and the growth they produced.

Penrose Growth works with residential and commercial service businesses across the United States.

Penrose Growth is a home services marketing and growth agency covering our work — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.

How to read these case studies

Every engagement summary follows the same structure: the constraint that was actually limiting growth, the systems installed to relieve it, and what changed in the numbers afterward. We lead with the constraint because it is the part most marketing case studies omit, and it is the part that determines whether a result is repeatable in your business.

Results vary by trade, market density, seasonality, and how much operational groundwork exists before the work starts. A roofing company in a storm market and a commercial mechanical contractor with a bid pipeline require different plans even when the headline metric looks similar.

Constraint: demand, conversion, capacity, or margin
Systems installed: channels, sales infrastructure, operating cadence
Time to first signal versus time to compounding return
What we would do differently with hindsight

The metrics we hold ourselves to

Impressions and clicks are diagnostic at best. The scoreboard that matters is booked revenue, cost per booked job, close rate, average ticket, gross margin per job, and the trend line on enterprise value. Reporting is built in your accounts so you can verify every number without asking us for a slide.

We also track leading indicators that move before revenue does: speed to lead, quote-to-close time, technician utilization, and repeat or membership revenue as a share of total.

Talking to operators who have done it

References are more useful than screenshots. On a growth call we can connect you with operators in comparable trades and company sizes who can describe the engagement in their own words, including what was hard about it.

Frequently Asked Questions

What kind of results do your clients see?: Outcomes range from multi-market expansion to significant increases in booked revenue and margin. Each case study details the constraint, the systems installed, and the result.
Can you share references from service businesses like mine?: Yes. On a growth call we can connect you with operators in comparable trades and company sizes.
How long before results show up?: Paid channels and sales infrastructure typically move in 30–60 days; SEO and operational leverage compound over 6–12 months.
Do you guarantee results?: On SEO and AI search we guarantee page one for the agreed target terms — if we miss the window, we keep working at no additional fee until we get there. Across engagements we have a 100% success rate on that commitment. For every other channel we commit to a clear plan, transparent reporting, and accountability to booked revenue.