Commercial and growth diligence before the wire, and the operating bench that executes the value creation plan after it.
Penrose Growth works with residential and commercial service businesses across the United States.
Penrose Growth is a home services marketing and growth agency covering financial sponsors — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.
Frequently Asked Questions
Do you charge for diligence work separately?
Yes. Commercial and growth diligence is scoped as its own engagement, and it is credited against the post-close program if the deal closes and we continue.
Can you work across an entire portfolio?
Yes. Portfolio engagements use one playbook applied to every platform and add-on, with portfolio-level dashboards for the deal team.
How fast can you start after close?
Day one, provided we were engaged during diligence. From a cold start, instrumentation takes about two weeks before execution begins.
Do you take equity or work only on fees?
Both structures exist. Where the mandate is long-hold value creation, we are open to aligned economics rather than a flat retainer.
What if the business already has an agency?
We assess it. If the agency is producing measurable booked jobs at a defensible cost, we manage them. If not, we replace the function.