Right now you are the system. The work is building a business that produces revenue without you in the middle of it.
Penrose Growth works with residential and commercial service businesses across the United States.
Penrose Growth is a home services marketing and growth agency covering owners — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.
Frequently Asked Questions
I do not want to sell. Is this still relevant?
Yes. The systems that make a business sellable are the same ones that make it larger, calmer and more profitable to own.
Will you change my pricing or comp in the first month?
No. We measure first. Changing pricing, compensation and branding at once is the most common way new plans destroy momentum.
How involved do I need to be?
About an hour a week after onboarding. Heavier in the first 30 days while we instrument the business and interview your top performers.
What size business do you work with?
Typically residential and commercial service businesses between roughly $5M and $50M in revenue.