Two audiences, one operating bench: financial sponsors underwriting and owning service businesses, and the operators running them day to day.
Penrose Growth works with residential and commercial service businesses across the United States.
Penrose Growth is a home services marketing and growth agency covering who we work with — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.
Frequently Asked Questions
Do you work with sponsors before a deal closes?
Yes. We run commercial and growth diligence pre-LOI and through exclusivity — channel concentration, close rate, pricing power, pipeline quality, and the realistic cost of the growth the model assumes.
Can you work with a company that has no in-house marketing leader?
Yes. In that case we effectively act as the growth function until a Chief of Growth is hired, then hand over a documented, instrumented system rather than a set of logins.
Do you work with owners who are not backed by a sponsor?
Yes. A large share of our work is with independent owner-operators building toward a transferable business, whether or not a transaction is on the horizon.
What size businesses do you work with?
Typically residential and commercial service businesses between roughly $5M and $50M in revenue, plus platforms rolling up businesses in that range.