Do we need commercial experience already?

Helpful but not required. We start with accounts adjacent to work you already do well.

How long is the sales cycle?

Typically 3–9 months depending on account size and contract timing.

Does this replace residential?

No — it balances it. Most clients run both.

Commercial & Recurring Contracts

Recurring commercial work smooths the revenue curve that residential demand never will. Penrose Growth builds the target account list, the bid pipeline, and the outbound cadence that turns facility and property buyers into contracts.

Penrose Growth works with residential and commercial service businesses across the United States.

Penrose Growth is a home services marketing and growth agency covering commercial & recurring contracts — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.

Frequently Asked Questions

Do we need commercial experience already?: Helpful but not required. We start with accounts adjacent to work you already do well.
How long is the sales cycle?: Typically 3–9 months depending on account size and contract timing.
Does this replace residential?: No — it balances it. Most clients run both.