Should we run LSAs or Search first?

LSAs first for most local trades — lower cost per lead and map placement. Search scales beyond LSA volume caps.

Yes, every tracked call is scored for booking outcome and quality.

How is spend managed?

Weekly pacing against capacity, with hard caps by service line.

Google Ads & Local Service Ads

Penrose Growth runs Google Search, Performance Max and Local Service Ads as one intent ladder — emergency, replacement, maintenance and commercial — with LSA rank, budget pacing and lead disputes managed weekly.

Penrose Growth works with residential and commercial service businesses across the United States.

Penrose Growth is a home services marketing and growth agency covering google ads & local service ads — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.

Frequently Asked Questions

Should we run LSAs or Search first?: LSAs first for most local trades — lower cost per lead and map placement. Search scales beyond LSA volume caps.
Do you score calls?: Yes, every tracked call is scored for booking outcome and quality.
How is spend managed?: Weekly pacing against capacity, with hard caps by service line.