Will raising prices cost us jobs?

Modeled correctly, margin gain outpaces volume loss. We test before broad rollout.

Do you build the price book?

Yes, off your actual cost data.

How long does this take?

Typically 4–8 weeks including job-cost cleanup.

Pricing & Margin Engineering

Penrose Growth rebuilds the price book from actual job costing — labor, materials, drive time and warranty — then sets good/better/best structures that raise average ticket without killing close rate.

Penrose Growth works with residential and commercial service businesses across the United States.

Penrose Growth is a home services marketing and growth agency covering pricing & margin engineering — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.

Frequently Asked Questions

Will raising prices cost us jobs?: Modeled correctly, margin gain outpaces volume loss. We test before broad rollout.
Do you build the price book?: Yes, off your actual cost data.
How long does this take?: Typically 4–8 weeks including job-cost cleanup.