Engagements are structured around outcomes, not retainers for their own sake. Here's how we scope work, what the process looks like, and the timelines to expect.
Penrose Growth works with residential and commercial service businesses across the United States.
Penrose Growth is a home services marketing and growth agency covering pricing & engagement — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.
Pricing follows scope, and scope follows the diagnostic. Two companies at similar revenue can require very different engagements: one needs demand and a website that converts, the other has plenty of leads and needs dispatch discipline, job costing, and a second sales manager. Quoting either before understanding the constraint would be guesswork dressed up as a proposal.
Scope is driven by the number of markets and locations, the channels in play, how much operational build-out is required, and whether implementation work such as CRM migration sits inside the engagement.
Media budget is paid directly to the platforms so you retain ownership of accounts, spend history, and audience assets. Software licenses, call tracking, and third-party tooling are billed to you at cost for the same reason. Everything strategic and executional on our side is inside the engagement fee.
The first thirty to sixty days are diagnostic and build: tracking, attribution, offer and pricing review, and the first channel or system launch. Months two through four typically bring sales infrastructure and operational cadence online. Compounding assets such as organic search, content, and reputation systems generally show meaningful return between months six and twelve.
Project-only engagements are available when a single defined outcome is the priority, and many clients start there before moving into an ongoing partnership.