Will changing pay plans cause turnover?

Handled correctly, top performers earn more. We model every plan against individual historical performance before rollout.

Do you write the SOPs for us?

Yes, in collaboration with your field leads so they reflect how the work is actually done.

How quickly does margin move?

Job costing and change-order discipline typically show up within one to two quarters.

Systems, SOPs & Incentive Design

Most service businesses lose margin in the gap between how work is supposed to run and how it actually runs. Penrose Growth documents the real workflow and rebuilds pay plans so the behavior you need is the behavior that pays.

Penrose Growth works with residential and commercial service businesses across the United States.

Penrose Growth is a home services marketing and growth agency covering systems, sops & incentive design — marketing, lead generation, local SEO, Google Ads, sales infrastructure, operations, ServiceTitan and CRM implementation, recruiting, and EOS — for HVAC, plumbing, roofing, construction, landscaping, restoration, and commercial service companies.

Frequently Asked Questions

Will changing pay plans cause turnover?: Handled correctly, top performers earn more. We model every plan against individual historical performance before rollout.
Do you write the SOPs for us?: Yes, in collaboration with your field leads so they reflect how the work is actually done.
How quickly does margin move?: Job costing and change-order discipline typically show up within one to two quarters.